Business to Business Marketing and Advertising
Involved Digital business 2 business marketing and advertising is focused on reaching the employees of select businesses who are responsible for decision making or manage purchasing. By promoting your goods and services to the right people we are able to achieve higher conversion.
We create targeted messages aided by our keyword researching methods to increase conversion and decrease the cost of marketing and advertising by honing in on your desired consumers. By utilising articles, videos, testimonials and more content types built around a search engine optimisation (SEO) strategy seeking to answer questions your customers may have, we are able to provide you with high value for money.
Ad Tracking and Analytics
We use your Analytics data to identify where your site needs improvement, measure experiments against business goals, and see exactly how the changes influence customer behaviour. Improve the value of your Google Ads investment. We create and test custom landing pages for your campaigns, ad groups, or keywords. Export your data to BigQuery, Google Cloud’s enterprise data warehouse, and conduct advanced, large-scale data analysis to generate deeper insights. We have embraced a test-and-learn approach to improving the customer experience across all touch-points.
Business To Business Website Development
Websites have evolved from simple blogging pages into content management systems. CMS is ideal for Business to Business website design projects because the software offers endless options for advanced features and functionality. Websites are powerful and we want to help you harness this strength and leverage it to maximise digital marketing efforts. Together we can create a Business to Business website design that is both beautiful and functional.
We build landing pages with added easy-to-use forms. At Involved Digital we select your fields, configure your options, and embed forms on landing pages designed around researched keywords or target market. With premium plugins, our websites can support advanced forms with conditional fields, gated content, file downloads, website registrations, and even help support your Google Analytics goals.
Some Business to Business companies can have an extremely long sales process that requires lead nurturing over a course of months. We support this process effortlessly with lead capture, email marketing, and Customer Relationship Management integration. Our websites support your sales process, but allows you to quickly connect your website to robust third-party software solutions like MailChimp.
Return On Investment
Designing a Business to Business website can be an expensive project, regardless of the Content Management Software you choose. We provide feature-rich web presence without the internal cost structure associated with utilising in-house design and technical resources. Ongoing maintenance and low support requirements make our websites total cost of ownership a small percentage of what it would be with other Content Management System solutions.
Business To Business Branding
Get ahead in the race to digital and online success by implementing the perfect brand strategy for your company. Involved Digital provides companies with a 360º, full-service branding solution. By creating a corporate identity with a good branding strategy your company gets elevated to new heights in terms of trust-factor, customer appeal and brand recognition.
We drive for higher conversion and a sense of community by creating brands with high social media recognition. By promoting your brand we are able to develop a social currency that gives your company a head start in the online race and monopoly over your competitors.