What deliverables do I need to supply?

For email marketing that is consistent with your branding, you’ll need to provide the following: Branding: Your company’s logo: This should be a high-quality version of your logo that is suitable for use in print or online. Brand colours: You should provide the hex codes or RGB values for the colours that are used in your brand palette. Brand fonts: You should provide the names and styles of the fonts that are used in your brand’s marketing materials. Brand guidelines: If you have a brand style guide, it’s a good idea to provide this to the agency so they can ensure that the newsletter is consistent with your brand’s guidelines. Logins: Current email marketing platform login details Domain host login details

How are the different Reporting Metrics defined?

Open Rate: Percentage of recipients who have opened an email divided by number of emails delivered. The opening rate is calculated with the following formula: (number of openings : number of delivered emails) * 100 Click-Through-Rate (CTR): Percentage of recipients who clicked on alink after opening an email. This value can provide a better understanding of the click rate in relation to the opening rate. The Click Through Rate is calculated as follows: (clicks : openings) * 100 Click Rate: Percentage of recipients who have clicked an email divided by number of emails delivered. The click rate is calculated as follows: (number of clicks : number of delivered emails) * 100 Unsubscribe Rate: Recipients who have unsubscribed from the campaign or emailing list via the unsubscription link. This metric provides feedback on your marketing strategy and enables you to optimize the balance between your target group, the content and the frequency of your campaigns. The unsubscription rate is calculated as follows: (number of clicks : number of delivered emails) * 100 Bounce Rate: Percentage of failed deliveries in relation to the total number of recipients. This number is calculated between hard bounces, which represent email addresses who are unknown or blocked, and soft bounces, which represent only temporarily unavailable email addresses. Spam bounces are also counted towards the bounce rate. The Bounce rate is calculated as follows: (number of failed deliveries : number of mails sent) * 100 Open Rate (number of opens : number of delivered emails) * 100 (clicks : opens) * 100 (number of failed deliveries : number of emails sent) * 100

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Optional
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Ideation

Implementation

Branding

Graphic Design

Copywriting

Proofreading

Quality Assurance

Insights & Analytics

Consulting

Project Management

Support

Optional Extras

Email Marketing related services

Social Media Marketing

SMS Marketing

Search Engine Marketing

Workflows / Automation

CRM Integration

Live Chat

Contact Segmentation

A/B Testing

Push Notifications

Types of Email Marketing

There are several types of email marketing, including:

Newsletters

Promotional Emails

Internal Communication

Surveys

Transactional Emails

Lead Nurturing Emails

Adding Value, Building Relationships

Staying connected and informed with customers

Brand Awareness

Customer Engagement

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Consult

Implement

Report

What Insights to Expect?

Key Performance Indicators: Simplifying Decision-Making

Open Rate

Click-Through Rate

Click Rate

Bounce Rate

Unsubscribe Rate

Deliverability Rate

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Time to Launch?

Email Marketing, without optional extras

1 Week

How many Emails can I send?

1000 Credits included, with options to purchase as many as required

1 Credit = 1 Email

Which Email Marketing Plan fits your Business?

Select an Email Marketing plan and speak to your Relationship Manager

Basic

1 Campaign
List Management
Shared IP
No Automation
Email Statistics
Email Support

Standard

2 Campaigns
List Management
Shared IP
Automation
Email Validation
Email Statistics
Email Support

Advanced

3 Campaigns
List Management
Dedicated IP
Automation
Segmentation
Email Validation
Email Statistics
Email + Telephone Support

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